Google PR No Longer a Determinant for Result Ranking

The notion that Google PageRank is a key determinant in ranking on the World’s most dominant search engine turns out to be untrue after all. Google just dropped PageRank from its webmaster tools which is something they have been slowing doing for months now. However, its notable that PR is still on the Google Toolbar.
Google’s [...]

Using Facebook Pages, Groups & Paid Ads for Traffic Generation

Facebook is the biggest social network on the internet today. With over 300 million users worldwide and at least 150 million logins each day, nothing comes close. Based on statistics found on their Press Releases, Facebook’s fastest growing demographic  is those 35 years old and above, making it the best place to reach people who [...]

Google Sandbox: Are You a Victim of the Sandbox Effect?

Being one of the SEO experts in Africa from experience gained in the last 8 years, I will share a couple of things I have learned with time and hope that I can be of help to you in this field. You must have heard of the sandbox effect (if not, do not worry, I [...]

What is Search Engine Optimization (S.E.O.)?

References from Wikipedia.org
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (”organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the [...]